HERZLIYA, Israel – Nili Capital (“Nili”) today announced the acquisition of Alma K (“Alma K” or “the Company”), an Israeli beauty company developing, marketing, and distributing premium skincare and fragrance products. The Company’s portfolio includes Alma K. Dead Sea Minerals, a skincare brand combining Dead Sea minerals with naturally based ingredients, and Miss Kay Fragrances, a trendy Gen-Z fragrance brand known for its pocket-sized perfumes. The Company sells through longstanding retailer and distributor relationships across Europe, South Africa, Asia, the United States, and the Middle East.
Alma K was founded by Amy Kafri and Dor Boksenbaum, who built the business from a single Dead Sea skincare line into an international multi-brand portfolio sold in 35 countries. As part of the transaction, Amy and Dor have reinvested alongside Nili and will continue to lead the Company.
The acquisition is a core part of Nili Beauty, Nili’s strategy for building and scaling beauty brands. Nili Beauty brings independent beauty businesses under one roof, where each can draw on a shared set of capabilities: manufacturing, formulation, financial controls, branding and marketing, online sales, and distribution. CHiC Cosmetic Industries, acquired in May 2026 and led by CEO David Yonatan, brings manufacturing, formulation expertise, and online sales experience. Alma K adds brand-building expertise and an established international distribution network. Together, they enable emerging beauty brands to scale faster and more efficiently than they could alone.
“Alma K is exactly the kind of brand we set out to back – authentic and innovative, with a loyal customer base and a founding team that has built real distribution in some of the most competitive beauty markets in Europe,” said Ben Adler, Partner at Nili Capital. “Combined with CHiC’s manufacturing and digital capabilities, we now have the core building blocks of Nili Beauty in place, and we are excited to partner with Amy and Dor on the next chapter.”
“Dor and I are proud of what we have built over the past fifteen years, and this partnership gives us the resources to take Alma K and Miss Kay to the next level,” said Amy Kafri of Alma K.
Terms of the transaction were not disclosed. Alma K is Nili’s third investment out of Nili II. Deloitte served as financial advisor and Goldfarb Gross Seligman served as legal advisor to Nili Capital. Bank Hapoalim provided acquisition financing.
About Alma K
Founded in 2011 and headquartered in Herzliya, Israel, Alma K develops, markets, and distributes beauty products across skincare and fragrance through its two brands, Alma K. Dead Sea Minerals and Miss Kay Fragrances. Alma K skincare combines Dead Sea minerals with naturally based ingredients, while Miss Kay offers a portfolio of contemporary fragrances. With distribution operations in Florence, Italy, the Company sells through leading retailers and distributors across Europe, South Africa, Asia, the United States, and the Middle East, with its brands currently sold in 35 countries. More information may be found at www.alma-k.com and www.misskayworld.com.
About Nili Capital
Nili Capital is a private equity firm focused on small market buyouts, providing a unique solution to the hyper-competitive lower middle market. Utilizing an aggressive buy and build strategy, Nili aims to transform innovative Israeli companies into larger international companies through cross-border acquisitions in Europe and the US. Nili’s investment approach is to work with management teams to provide the necessary capital, network, and know-how to maximize growth. More information about Nili may be found at www.nilicapital.com.
